Inspire the World, Create the Future.
For Smartphone Users.
THE LARGEST SOUTH KOREAN CHAEBOL
"Dreams are boundless." Samsung focuses on creating a culture of infinite possibilities that allows consumers to pursue happier and richer lives. Being a consumer-centric brand, Samsung's driving force is the consumers' deep trust and commitment.
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Samsung Electronics Co.,Ltd (SEC) is a South Korean multinational company that operate four business divisions: Consumer Electronics, Information technology & Mobile communications, and Device Solutions.
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Samsung Malaysia Electronics (SME) is fully owned subsidiary of SEC that manages sale of electronic devices
BUSINESS AREAS
CONSUMER ELECTRONICS
VISUAL DISPLAY
HOME APPLIANCE
HEALTH & MEDICAL EQUIPMENT
IT & MOBILE COMMUNICATIONS
SMARTPHONE
WEARABLES
IoT
NETWORKS BUSINESS
DEVICE SOLUTIONS
MEMORY
SYSTEM LSI
FOUNDRY
FOCUS OF PROJECT
This project will focus on the smartphone market, which is part of Samsung's IT & Mobile Communications business division.
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The reason for this focus is due to the vibrant dynamics of this product. Smartphones play a vital in a consumers' everyday life. A Nielsen report mentioned that today's device capabilities and operating systems have allowed consumers even more access to multimedia content, and smartphones are evolving mobile habits all around the world. This is especially prevalent as social media and gaming apps are generally the most popular apps used on a day-to-day basis.