Another growth strategy for Samsung is to combine the policies of both Asian and Western cultures. Asian businesses like to offer multiple products, and Western businesses tend to be selective on a small product range. By combining these two cultures, Samsung uses horizontal diversification and vertical integration. This means that Samsung is diversified with a comprehensive product range, but they are specialized in manufacturing too.

These are few significant competitive advantages of Samsung. Other competitive strengths are:

 

• A culture that embraces cultural differences and adapts approaches to local markets.

• They are experts in building quality products at a low cost.

• They have a strong Supply chain and distribution.

• The latest technology that’s affordable.