To be competitive in the market with other players, Samsung’s strategies must be involved in research & development (Innovation). This strategy enables the company to keep its competitive position as one of the best performers in the Smartphone market, especially the premium segment.

Samsung Electronics Co.’s generic strategy and intensive growth strategies are similar to those of its parent company, the Samsung Group. Such similarity is based on the unitary leadership that influences the corporate strategic direction and competitive advantages of the conglomerate’s and its subsidiaries’ operations. Samsung Group’s generic competitive strategy and intensive growth strategies are observable in product design, marketing strategies, and the business organizational development direction of Samsung Electronics and other subsidiaries.